All Trails Lead North started with a simple idea: to keep the spirit of the Northwoods alive, no matter where you are.

Founder Ryan grew up in Southwest Minnesota, where summers were spent fishing Lake of the Woods, camping under the stars, and paddling quiet lakes. Life was shaped by the seasons—and by the tradition of gathering for wild rice meals with family.

After years of building one of the most successful eCommerce businesses in the racing industry, Ryan felt the pull of something deeper: a return to the woods, the lake, and a slower pace of life. Trading racetracks for dirt roads, he founded All Trails Lead North to share the comfort, flavor, and freedom of the Northwoods with others.

This brand is a lifestyle—for anyone who longs for time “up north.” It’s for early mornings at the cabin, coffee by the fire, trail dust on your boots, and fish sizzling in a cast iron pan. Whether you live there or dream of getting back, every trail leads north in spirit.

We specialize in goods that reflect Northern values: quality, simplicity, and a deep respect for the land. From authentic Minnesota wild rice and small-batch pancake mixes to American-made kayaks, lighting, and towing gear—everything we carry is made in the USA. We support small businesses that care about clean water, strong communities, and real craftsmanship.

We’re more than a store—we’re a connection to the lake, the pines, and the memories made there. And we give back: 1% of every sale goes to protecting Minnesota’s lakes, rivers, and wild places, so future generations can enjoy the same trails, waters, and traditions.

Where do you source your wild rice?
We source all our wild rice from local Minnesota growers using sustainable harvesting and processing practices. It’s the real deal—grown and cultivated with care.

Are your products really made in the USA?
Yes, 100%. We only stock American-made goods to support high-quality craftsmanship and U.S.-based small businesses.

Do you ship outside of Minnesota?
Yes! We ship across the U.S. so you can enjoy a taste of the Northwoods no matter where you live.

How does your 1% donation work?
We donate 1% of every sale to organizations that protect Minnesota’s waters and wildlands. It’s built into our business model and part of every order.

Is this just an outdoor store?
No—it’s a lifestyle. Whether you’re camping, fishing, sipping coffee on a cabin porch, or just dreaming of going north, we’re here to bring that feeling home.